12.01.08
Posted in ENC-1102 - Fall 2008 at 11:21 pm by pincusz
This is an ad for an early car company. They are using statistics to sell the cars. In the ad it says, “Of all the De Soto cars ever built, 7 out of 10 are still running.” and “8 out of 10 owners say De Soto is the most satisfactory car I ever owned”. This gives buyers security that they are going to be buying a good working car that lasts. Also in the picture of the ad, it shows the car in a neighborhood setting with everyone watching the car as it passes. This shows the car is good for a family and that it draws attention.
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Posted in ENC-1102 - Fall 2008 at 11:14 pm by pincusz
This ad for Bacardi rum shows a man pouring mix drinks with bacardi rum to three young good looking women. In the text of the ad it says, “Bacardi rum is so mixable, its a one-brand bar” meaning all you will ever need is bacardi rum and you can make any mix drink you want. This is shown in the picture, there are about 10 different looking drinks on the table. Buyers will want to buy this rum because if its many uses, and because its what the young women want to drink.
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Posted in ENC-1102 - Fall 2008 at 11:10 pm by pincusz
This is an ad for a beer called Ballantine Ale that uses Ernest Hemingway in it to sell the product. They provide a letter that Hemingway wrote in which he describes the taste of Ballantine Ale. Since he is a very well known writer, the buyer will trust his judgment and buy the beer. Also buyers will want to drink it just because he drinks it, they want to be like him.
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Posted in ENC-1102 - Fall 2008 at 11:06 pm by pincusz
The majority of this ad is taken up by a picture of a rich couple eating dinner and enjoying a box of Webster Cigars. This makes the buyer feel that they are classy and elegant when smoking one of these cigars. Also in the text the ad refers to the cigars being made of “100% long Havana tobacco and bound in top-quality broadleaf”. This makes the buyer want to buy it because its the best of the best and made with the highest quality.
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Posted in ENC-1102 - Fall 2008 at 11:00 pm by pincusz
This ad focuses on providing information to consumers about the popularity of camel cigarettes with doctors. In the text it says, “More doctors smoke camels than any other cigarette.” This provides some false hope, by making it seem that these cigarettes are less dangerous for your health. Also in the ad is a picture of a young woman smiling with a camel cigarette in her hand. This also influences the consumers to buy their product in order to be cool and young.
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Posted in ENC-1102 - Fall 2008 at 5:41 am by kmeeks
The picture for the Cadillac advertisement in 1954 shows a Cadillac vehicle parked in front of a restaurant where everyone is glaring at the car. The headline “Worth It’s Price in Prestige” suggests that buying this luxurious car is worth it’s price because it will improve your reputation; therefore, this ad manipulates consumers into believing that actually owning an expensive car like a Cadillac will better one’s social status.
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Posted in ENC-1102 - Fall 2008 at 5:33 am by kmeeks
In 1947, Trushay beforehand lotion used a small comic-like story to show how even a lovely lady can have rough and dry hands by not using lotion before she washes dishes. One part of the story even claims that a man doesn’t want to hold a girl’s hands if he has to wear gloves. After the woman is introduced to Trushay, the ad shows her hands comfortably in the hands of a fine man. The Jergens Lotion ad of 1954 simply states that a woman who washes 22,000 dishes a year still has pretty hands. While Trushay uses a lovely woman and man, Jergens uses a number like 22,000 to catch the eye of the consumer.
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Posted in ENC-1102 - Fall 2008 at 5:24 am by kmeeks
The advertisement for Ajax liquid in the 1990s uses sex appeal to attract the attention of women. Pictured in the ad is the muscular body of a man with his shirt off while cleaning with the new Ajax liquid. The tagline that catches consumers’ attention reads “Because you don’t want him to spend ALL his time cleaning.” This statement makes female consumers believe that it will take less time for their men to clean giving them more time to spend with them. Compared to the Bon Ami ad of 1947, the Ajax ad is more appealing because it uses sex appeal while the Bon Ami simply portrays a woman who wants to be as quick with her cleaning as her friend is. If both ads were presented at the same time period, I would assume that Ajax would be more successful.
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Posted in ENC-1102 - Fall 2008 at 5:05 am by kmeeks
The author of this article, Mike Clary, reports on the case of the fallen stop sign that caused a fatal crash in Tampa, FL killing three people. Three young adults were later convicted of manslaughter for pulling the stop sign out of the ground days earlier. One on side, an attorney argues that these young adults are not kids who were just playing a prank by pulling a sign out of the ground; therefore, could be charged for life in prison. The attorney on the other side argues that other people had gone through that same intersection and didn’t die, so it’s questionable whether the fallen stop sign actually caused the deaths. The three convicted gave evidence by their own statements that didn’t help their side of the case. They admitted to stealing road signs sometime before the crash and then throwing the signs into a creek so no one would think they had taken down the stop sign that caused the crash. The judge stated that she will not lobby for life sentences, but will insist on long terms.
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Posted in ENC-1102 - Fall 2008 at 5:00 am by icorrigan
This ad utilizes the appeal of sports and sex to sell their product. Male viewers may be led to believe that by drinking Bud, they will appear as a sports star to others, while females may think that by drinking Bud, they will be surrounded by athletic males. Its caption of “Bring out your best” only serves to make viewers believe that by drinking Bud, they will be or become the best possible person. This ad is actually misleading by allowing viewers to think that all of Bud’s admirable qualities will be passed on to them.
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Posted in ENC-1102 - Fall 2008 at 4:55 am by icorrigan
What this article discusses is how Americans may have been ruined by favoritism. America has been discriminating since its inception, and this has led to a lack of a meritocracy in both the economic and social sectors. Especially effected are universities. Top universities use legacy admissions, which is essentially favoritism. So while it helps those who have legacy, it is actually hurting all of America by lowering the value of merit. Universities justify their methods by saying that with budget cuts, they need a steady source of fundraising, as well as that many of the legacies are self selected (are highly qualified because of their outstanding performance). The only problem is, many admission processes are kept in secret and therefore it is hard to regulate this nepotism.
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Posted in ENC-1102 - Fall 2008 at 4:49 am by icorrigan
This article points out the intense similarities between those who use illicit substances and those who are basically couch potatoes. According to the article, T.V is basically a drug. Its users exhibit many of the same symptoms as somebody who is addicted to another substance. T.V has become more desirable to these individuals than other activities, and it distorts their view of time. Also, the desires one has when watching T.V are never satisfied. Much like cocaine, users can never seem to be satisfied with enough T.V. Therefore, special attention should be given to those who waste their lives away on a couch, because it could be an actual addiction.
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Posted in ENC-1102 - Fall 2008 at 4:43 am by icorrigan
This article agrees that a voluntary national service program is a difficult bill to fill, however it explains why it would be worse to implement a mandatory national service program. By creating mandatory national service, the author argues that we would contaminate the essence of what service really is. Service is supposed to be about wanting to help others and your community, by making that mandatory, the idea of helping others is more or less thrown out the window and is instead looked out purely as a “social gain”. Therefore, as a Judo-Christian nation, we should embrace the idea of helping others just to help and keep a voluntary national service program.
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Posted in ENC-1102 - Fall 2008 at 4:30 am by icorrigan
What this piece attempts to accomplish is essentially a defense of why legacy admissions are admissible. It explains that outstanding colleges are essentially a luxury brand. Schools like Yale and Harvard are luxuries, and luxuries need to be managed to make sure they stay rare. Therefore, legacies help to ensure that the rarity of an Ivy League education continues to exist by concentrating it in a consistent few. The article also mentions that a family that has a lineage of attendance at a particle school tends to donate more money and has consistent students. According to the author, legacy schools are an elite experience and should be kept that way to preserve the prestige of attendance.
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