Doc Roldan's Blog: Writing on Writing

Bring out your Best Mike Hutchison

mhutch — Wed, 09 Apr 2008 02:27:42 +0000

This advertisement shows football athletes making a tough play with a can of bud light on the right side. The slogan says “Bring you best” refering to bringing your best to the game. This they are linking with Budweiser company bringing their best beer to the advertisment: Bud Light. They are trying to convince you that Bud LIght is the best light beer and football players probably drink it, and football players bring their best. The consumer wants to drink the best and hence will go out and buy Bud Light. I think this is an effective advertisement and that the slogan went perfectly with the photograph.

Fleichmanns Whiskey Mike Hutchison

mhutch — Wed, 09 Apr 2008 02:23:04 +0000

This advertisement is awesome. It displays a hugs bottle of Fleichmann’s Whiskey held by a large man with a female looking in his direction in the back round. I think it displays a dominance of that man in the world by depicting him much larger than the woman while carrying the large bottle. It makes the consumer believe that drinking this whiskey is what the large dominant men, who attract the beautiful females, drink. And this of course would lead people to buy it, in order to be like the man on the poster. It links the size with the taste explaining that the first taste will tell you why this whiskey is the big guy. I think it is clever and probably was effective.

Makine the Pitch in Print Advertising Mike Hutchison

mhutch — Wed, 09 Apr 2008 02:18:52 +0000

Advertising I never made a connection with being hard work. But, the author has convinced me. The deadlines and the parameters that are placed up copywriters and advertisers make the job intense. I enjoyed the easy to read prose and I enjoyed how she explained the main ideas of advertising. Then she went into more detail about specific topics of the advertisments including headlines, photography, and the body and slogans. All used in accordance with one another to produce something that not only grabs interest but keeps it for those passing by and are prospective customers. Slogans still remain the biggest attraction for me personally.

Universality of the Folktale Mike Hutchison

mhutch — Wed, 09 Apr 2008 02:10:18 +0000

This narrative had elevated diction and tone that seemed to present a more informative based essay. Thompson entered us into a world of humanities and the common links between civilizations throughout the world, particularly in the area of folktales. How stories may range in plot and details but be linked with a common theme or resolution. I enjoyed reading it and although it was a little difficult to read, or I had to put more thought into it, it reminded me that all of us as humans have a common ancestry and we all are the same essentially, whether we choose to accept it or not.

Doctors Smoke Camels Advertisement

arana1 — Wed, 09 Apr 2008 01:43:44 +0000

This advertisement selling Camel cigarettes was the most interesting to me because it was the most ironic. It is ironic because in today’s day and age, cigarettes are looked down upon tremendously. The groups of people that are always telling others not to smoke or to quite smoking tend to be doctors. The method of advertising used by this company is something that tends to get consumers to buy their product. Because Doctors are seen as significant figures in our society, many look up to them as role models. So, if they are smoking, I guess I should be too.

Elements of Effective Layout

arana1 — Wed, 09 Apr 2008 01:43:13 +0000

In her article, Dorothy Cohen outlines what a successful advertisement needs. The most important thing about it, she says, is layout. When looking at an advertisement in a magazine, for example, the orientation of pictures and text is the first thing you notice. For me, this is definitely the case. Other points Cohen makes about communicating to consumers include balance (good artistic composition), proportion (helps develop order and creates a pleasing impression), movement (dynamic rather than static), and clarity and simplicity (not too complicated or tricky, straight to the point).

Starting time and school life mike hutchison

mhutch — Tue, 08 Apr 2008 23:50:47 +0000

This article was easily understood by me because it was written in terms that I am familiar with. This article explores the results of a school district in Minnesota changing that starting time for school to a later time to accomidate sleeping schedules for adolsescents. I enjoyed how the article changed perspectives from which the results were recieved. This not only allows us to analyze and understand the results , but to do so from multiple view points allowing the reader a greater understanding. I enjoyed the results as they were interesting how they varied from different age groups and obviously deviated a little form view point to view point.

Miller Beer, 1979 advertisement

laurenjade — Tue, 08 Apr 2008 23:20:05 +0000

The Miller ad embodies many marketing techniques that are used in beer advertisements today. There are three men in a bar smiling and laughing with a Miller beer in their hand. The ad is depicting two pictures on the bottom where the men are working during the day. The ad shows after a hard day of work “now comes Miller time”. It’s saying the one way you can relax at the end of the day is by drinking a Miller beer. The posture and expressions on the men’s faces add to the advertisements appeal of winding down from a hard day of work with a Miller beer. I think the ad effectively conveys the message and the appeal to buy the beer. This is an effective tactic to sell beer because many beer ads today follow the same marketing technique. It shows if you drink this certain brand of beer, then, you too will have a good time.

the science of sleep Mike hutchison

mhutch — Tue, 08 Apr 2008 23:05:39 +0000

After reading this piece by Susan Ince, I was intrigued. Her detail into the research that has been done is amazing. I was truly amazed at the variety of different types of sleep as well as the different levels. Describing the different types of sleep and then moving to discussing the different sleep problems occurring at different ages was good in that order. That way it builds a general understanding for the reader about sleep. Then proceeding to discuss the age related effects allow us to understand sleep better within our own age group, as the reader naturally pays more attention to the age group they are in. Over all a wonderful essay to read and a very interesting one at that.

Budweiser Beer

fatmat — Tue, 08 Apr 2008 21:27:06 +0000

Budweiser is one of the most identifiable brands in the country and are known for their progressive and creative advertising. The company has done a great job in recent decades to illustrate why their beer is better than others, and to go out and buy it. One of the major draws for Budweiser is their advertising. They target their audience during major sporting events. They have been able to instill in people the notion that you are not really experiencing a sporting event unless you are drinking Budweiser. The attitude may be the reason why they are the most popular beer in the country and their advertising methods are responsible for that. This is why we will never stop seeing Budweiser commercials until beer is flowing from our kitchen taps.