Doc Roldan’s Blog: Writing on Writing

Advertising manipulates people psychologically to buy things they do not need. It is hard not to be persuaded to buy certain products when the advertisement is so appealing. The clever marketing industry knows all the tricks to appeal to our emotions. They know exactly what our needs and desires are and they base their advertisements around them. Sometimes the products being sold are actually what we are after but sometimes we simply buy the products because we like to indulge in material pleasures. Persuasion is a fact of life and there is no escaping it. The difference between the consumers who buy the products and the people who don’t comes down to our will power to resist the temptation.