Doc Roldan’s Blog: Writing on Writing

Budweiser Beer has been known for their witty and straightforward advertising, and in this ad it’s clear who they’re targeting. Football and beer has gone hand in hand as far back as one can remember. Tailgating without that cold crisp bud light is just uncalled for. At least, that’s what the advertisement suggests. Associating beer with a gritty, manly sport like football is ingenious in making beer the ultimate man’s beverage. It suggests they’re tough and unbeatable just like the men on the field. It’s my personal opinion that beer doesn’t need to be advertised at all because people will drink it no matter what to get that certain feeling it comes with. However, Budweiser wants to make sure everyone has their drink in their hand when going up against the dozens other beer companies in the country.