Doc Roldan’s Blog: Writing on Writing

The Miller ad embodies many marketing techniques that are used in beer advertisements today.  There are three men in a bar smiling and laughing with a Miller beer in their hand.  The ad is depicting two pictures on the bottom where the men are working during the day.  The ad shows after a hard day of work “now comes Miller time”.  It’s saying the one way you can relax at the end of the day is by drinking a Miller beer.  The posture and expressions on the men’s faces add to the advertisements appeal of winding down from a hard day of work with a Miller beer.  I think the ad effectively conveys the message and the appeal to buy the beer.  This is an effective tactic to sell beer because many beer ads today follow the same marketing technique.  It shows if you drink this certain brand of beer, then, you too will have a good time.