Doc Roldan’s Blog: Writing on Writing

This advertisement shows football athletes making a tough play with a can of bud light on the right side. The slogan says “Bring you best” refering to bringing your best to the game. This they are linking with Budweiser company bringing their best beer to the advertisment: Bud Light. They are trying to convince you that Bud LIght is the best light beer and football players probably drink it, and football players bring their best. The consumer wants to drink the best and hence will go out and buy Bud Light. I think this is an effective advertisement and that the slogan went perfectly with the photograph.