Doc Roldan’s Blog: Writing on Writing

This advertisement is awesome. It displays a hugs bottle of Fleichmann’s  Whiskey held by a large man with a female looking in his direction in the back round. I think it displays a dominance of that man in the world by depicting him much larger than the woman while carrying the large bottle. It makes the consumer believe that drinking this whiskey is what the large dominant men, who attract the beautiful females, drink. And this of course would lead people to buy it, in order to be like the man on the poster. It links the size with the taste explaining that the first taste will tell you why this whiskey is the big guy. I think it is clever and probably was effective.