Doc Roldan’s Blog: Writing on Writing

Advertising I never made a connection with being hard work. But, the author has convinced me. The deadlines and the parameters that are placed up copywriters and advertisers make the job intense. I enjoyed the easy to read prose and I enjoyed how she explained the main ideas of advertising. Then she went into more detail about specific topics of the advertisments including headlines, photography, and the body and slogans. All used in accordance with one another to produce something that not only grabs interest but keeps it for those passing by and are prospective customers. Slogans still remain the biggest attraction for me personally.