“Advertising’s Fifteen Basic Appeals”
rtennant22 December 8th, 2007
I found this article to be very informative and interesting. When watching commercials or looking at paper advertisements, I sometimes wonder how the product being advertised has anything to do with what is presented in the commercial/ad. After reading this article I understand that advertisers have a list of how they can appeal to people. The first topic was the appeal to the need for sex. I was surprised that the article stated that this appeal is so little used. I would have guessed that it was a popular appeal because many commercials/ads have their products being displayed by people in revealing outfits. I was surprised by the appeal to the need to escape. I am unfamiliar with this one because I haven’t seen too many advertisements where the idea of “escaping” is expressed.
